{"id":13611,"date":"2026-01-15T16:35:26","date_gmt":"2026-01-15T15:35:26","guid":{"rendered":"https:\/\/www.retriever-klub.cz\/?p=13611"},"modified":"2026-01-15T16:35:26","modified_gmt":"2026-01-15T15:35:26","slug":"vysledky-vyberu-noveho-loga-rk-cz","status":"publish","type":"post","link":"https:\/\/www.retriever-klub.cz\/en\/vysledky-vyberu-noveho-loga-rk-cz\/","title":{"rendered":"V\u00fdsledky v\u00fdb\u011bru nov\u00e9ho loga RK CZ"},"content":{"rendered":"<p class=\"x_MsoNormal\" style=\"text-align: center;\" class=\"wp-block-paragraph\"><em>\ud83d\udc3e\ud83d\udc3e\u00a0<strong>Mil\u00ed \u010dlenov\u00e9<\/strong>,<\/em><\/p>\n<p class=\"x_MsoNormal\" style=\"text-align: center;\" class=\"wp-block-paragraph\"><em><strong>d\u011bkujeme<\/strong> v\u0161em, kte\u0159\u00ed se zapojili do hlasov\u00e1n\u00ed o logu RK CZ. Pro n\u00e1vrhy loga jsme vyu\u017eili prost\u0159ed\u00ed <a title=\"https:\/\/topdesigner.cz\" href=\"https:\/\/topdesigner.cz\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"0\">https:\/\/topdesigner.cz<\/a> a v\u010detn\u011b manipula\u010dn\u00edho poplatku za administraci slu\u017eby a ocen\u011bn\u00ed 1.-3. m\u00edsta jsme zaplatili 7 179,-K\u010d. <\/em><\/p>\n<p class=\"x_MsoNormal\" style=\"text-align: center;\" class=\"wp-block-paragraph\"><em><strong>Hlasovalo<\/strong> celkem<strong> 187 lid\u00ed<\/strong> (po\u010det \u010dlen\u016f klubu k 31. 12. 2025 je 1601), z toho 68 % hlas\u016f z\u00edskalo p\u016fvodn\u00ed logo a 20 % logo 1. <strong>Jako v\u00edt\u011bze jste zvolili sou\u010dasn\u00e9 logo klubu<\/strong>, kter\u00e9 je pro mnoho z n\u00e1s symbolem identity, tradice a kontinuity.\u00a0<\/em><\/p>\n<p class=\"x_MsoNormal\" style=\"text-align: center;\" class=\"wp-block-paragraph\"><em>Aby v\u0161ak mohlo toto logo dob\u0159e slou\u017eit i do budoucna, je z technick\u00fdch d\u016fvod\u016f nutn\u00e9 prov\u00e9st jeho \u00fapravu.\u00a0C\u00edlem nen\u00ed m\u011bnit jeho charakter, ale zajistit, aby bylo plnohodnotn\u011b a bez omezen\u00ed pou\u017eiteln\u00e9 v tisku, online prost\u0159ed\u00ed i p\u0159i v\u00fdrob\u011b klubov\u00fdch materi\u00e1l\u016f. N\u00ed\u017ee najdete stru\u010dn\u00e9 vysv\u011btlen\u00ed d\u016fvod\u016f t\u011bchto \u00faprav.\u00a0\ud83d\udc3e\ud83d\udc3e<\/em><\/p>\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n<p class=\"x_MsoNormal\" style=\"text-align: left;\" class=\"wp-block-paragraph\">Logo jako takov\u00e9 m\u00e1 pro klub silnou emocion\u00e1ln\u00ed a historickou hodnotu \u2013 to respektujeme, ale pr\u00e1ci s n\u00edm n\u00e1m komplikuje jeho technick\u00e9 zpracov\u00e1n\u00ed, kter\u00e9 dnes nar\u00e1\u017e\u00ed na praktick\u00e9 limity.<\/p>\n<p class=\"x_MsoNormal\" class=\"wp-block-paragraph\">1\ufe0f\u20e3<strong>\u00a0Logo nen\u00ed dob\u0159e \u010diteln\u00e9 v mal\u00fdch velikostech<\/strong><\/p>\n<ul>\n<li class=\"x_MsoNormal\">v digit\u00e1ln\u00edm i ti\u0161t\u011bn\u00e9m prost\u0159ed\u00ed se logo \u010dasto pou\u017e\u00edv\u00e1 velmi mal\u00e9 (web, soci\u00e1ln\u00ed s\u00edt\u011b, hlavi\u010dky dokument\u016f, favicon, v\u00fdsledkov\u00e9 listiny).<\/li>\n<li class=\"x_MsoNormal\">detailn\u00ed kresba hlavy psa se p\u0159i zmen\u0161en\u00ed sl\u00e9v\u00e1 do tmav\u00e9 plochy<\/li>\n<li class=\"x_MsoNormal\">jemn\u00e9 sv\u011btle \u0161ed\u00e9 p\u0159echody zanikaj\u00ed nebo se \u201erozpadnou\u201c<\/li>\n<li class=\"x_MsoNormal\">text \u201eRetriever klub CZ\u201c je v mal\u00e9m m\u011b\u0159\u00edtku \u0161patn\u011b \u010diteln\u00fd<\/li>\n<\/ul>\n<p class=\"x_MsoNormal\" class=\"wp-block-paragraph\">\u00a0 \u00a0 \u00a0 \u27a1\ufe0f V\u00fdsledek: logo je sice pou\u017eiteln\u00e9 \u201ena velk\u00e9m obr\u00e1zku\u201c, ale nefunguje v b\u011b\u017en\u00e9m provozu.<\/p>\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n<p class=\"x_MsoNormal\" class=\"wp-block-paragraph\">2\ufe0f\u20e3\u00a0<strong>P\u0159\u00edli\u0161 mnoho detail\u016f komplikuje tisk i v\u00fdrobu<\/strong><\/p>\n<ul>\n<li class=\"x_MsoNormal\"><strong>sou\u010dasn\u00e9 logo obsahuje<\/strong> hodn\u011b jemn\u00fdch tvar\u016f a ostr\u00fdch hran, n\u011bkolik odst\u00edn\u016f \u0161edi a kombinaci\u00a0 \u00a0 \u00a0 tmav\u00fdch ploch t\u011bsn\u011b u sebe<\/li>\n<li class=\"x_MsoNormal\"><strong>to zp\u016fsobuje probl\u00e9my p\u0159i <\/strong>tisku v men\u0161\u00edch form\u00e1tech, \u010dernob\u00edl\u00e9m tisku, v\u00fd\u0161ivk\u00e1ch, raz\u00edtk\u00e1ch, grav\u00edrov\u00e1n\u00ed, negativn\u00edm zobrazen\u00ed, potisku textilu nebo reklamn\u00edch p\u0159edm\u011bt\u016f\n<ul>\n<li class=\"x_MsoNormal\">\u00a0 \u27a1\ufe0f v praxi to znamen\u00e1 vy\u0161\u0161\u00ed n\u00e1klady, hor\u0161\u00ed v\u00fdsledek a nutnost improvizac\u00ed<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n<p class=\"x_MsoNormal\" class=\"wp-block-paragraph\">3\ufe0f\u20e3\u00a0<strong>Barevnost nen\u00ed univerz\u00e1ln\u011b pou\u017eiteln\u00e1<\/strong><\/p>\n<ul>\n<li class=\"x_MsoNormal\">logo je siln\u011b z\u00e1visl\u00e9 na konkr\u00e9tn\u00ed kombinaci \u010dern\u00e1 \/ \u0161ed\u00e1 \/ zelen\u00e1 \/ b\u00edl\u00e1\n<ul>\n<li class=\"x_MsoNormal\">V n\u011bkter\u00fdch situac\u00edch:\n<ul>\n<li class=\"x_MsoNormal\">nelze pou\u017e\u00edt na tmav\u00e9m podkladu<\/li>\n<li class=\"x_MsoNormal\">nefunguje bez barev<\/li>\n<li class=\"x_MsoNormal\">nen\u00ed snadno p\u0159evoditeln\u00e9 do jedn\u00e9 barvy<\/li>\n<li class=\"x_MsoNormal\">nem\u00e1me zpracovan\u00fd logomanu\u00e1l, jak s logem pracovat<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"x_MsoNormal\"><strong>modern\u00ed logo<\/strong> by m\u011blo fungovat:\n<ul>\n<li class=\"x_MsoNormal\"><strong>barevn\u011b<\/strong><\/li>\n<li class=\"x_MsoNormal\"><strong>\u010dernob\u00edle<\/strong><\/li>\n<li class=\"x_MsoNormal\"><strong>negativn\u011b<\/strong><\/li>\n<li class=\"x_MsoNormal\"><strong>i jako jednobarevn\u00e1 silueta<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n<p class=\"x_MsoNormal\" class=\"wp-block-paragraph\">4\ufe0f\u20e3\u00a0<strong>Technick\u00e1 kvalita podklad\u016f je omezen\u00e1<\/strong><\/p>\n<ul>\n<li class=\"x_MsoNormal\">sou\u010dasn\u00e9 logo nen\u00ed p\u0159ipraven\u00e9 jako \u010dist\u00fd, univerz\u00e1ln\u00ed vektor, kter\u00fd by \u0161el bez \u00faprav pou\u017e\u00edvat nap\u0159\u00ed\u010d m\u00e9dii\n<ul>\n<li class=\"x_MsoNormal\">to znamen\u00e1:\n<ul>\n<li class=\"x_MsoNormal\">ka\u017ed\u00e9 pou\u017eit\u00ed vy\u017eaduje dal\u0161\u00ed \u00fapravy<\/li>\n<li class=\"x_MsoNormal\">vznikaj\u00ed r\u016fzn\u00e9 \u201everze\u201c loga<\/li>\n<li class=\"x_MsoNormal\">logo ztr\u00e1c\u00ed jednotnost<\/li>\n<\/ul>\n<\/li>\n<li class=\"x_MsoNormal\">\u00a0 \u00a0 \u00a0 \u27a1\ufe0f \u00faprava neznamen\u00e1 zm\u011bnu identity, ale zaji\u0161t\u011bn\u00ed dlouhodob\u00e9 pou\u017eitelnosti<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n<p class=\"x_MsoNormal\" class=\"wp-block-paragraph\">5\ufe0f\u20e3\u00a0<strong>Co se tedy m\u00e1 upravit (a co ne)<\/strong><\/p>\n<p class=\"wp-block-paragraph\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u2705 Z\u016fst\u00e1v\u00e1 motiv psa i celkov\u00fd charakter loga<\/p>\n<p class=\"wp-block-paragraph\">\u274c Nejde o nahrazen\u00ed loga nov\u00fdm<\/p>\n<ul>\n<li class=\"x_MsoNormal\"><strong>bude se upravovat zejm\u00e9na:<\/strong>\n<ul>\n<li class=\"x_MsoNormal\">zjednodu\u0161en\u00ed kresby<\/li>\n<li class=\"x_MsoNormal\">sjednocen\u00ed lini\u00ed<\/li>\n<li class=\"x_MsoNormal\">lep\u0161\u00ed \u010ditelnost textu<\/li>\n<li class=\"x_MsoNormal\">vytvo\u0159en\u00ed funk\u010dn\u00edch variant (mal\u00e1, jednobarevn\u00e1, digit\u00e1ln\u00ed, reverzn\u00ed)<\/li>\n<li class=\"x_MsoNormal\">stanoven\u00ed barev dle syst\u00e9mu RAL, fontu, pom\u011brov\u00fdch parametr\u016f loga<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n<p class=\"x_MsoNormal\" style=\"text-align: center;\" class=\"wp-block-paragraph\"><em>V\u011b\u0159\u00edme, \u017ee navrhovan\u00e9 \u00fapravy pomohou zachovat ducha a rozpoznatelnost st\u00e1vaj\u00edc\u00edho loga a z\u00e1rove\u0148 zajist\u00ed jeho bezprobl\u00e9mov\u00e9 pou\u017e\u00edv\u00e1n\u00ed ve v\u0161ech situac\u00edch, se kter\u00fdmi se jako klub b\u011b\u017en\u011b setk\u00e1v\u00e1me. <strong>D\u011bkujeme za pochopen\u00ed, podporu a z\u00e1jem o podobu vizu\u00e1ln\u00ed identity RK CZ<\/strong>\u00a0a o dal\u0161\u00edm v\u00fdvoji V\u00e1s budeme informovat.<\/em><\/p>\n<p class=\"x_MsoNormal\" style=\"text-align: center;\" class=\"wp-block-paragraph\"><em>\ud83d\udc3e\ud83d\udc3e\u00a0<strong>V\u00e1\u0161 Retriever klub CZ\u00a0<\/strong>\ud83d\udc3e\ud83d\udc3e<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\udc3e\ud83d\udc3e\u00a0Mil\u00ed \u010dlenov\u00e9, d\u011bkujeme v\u0161em, kte\u0159\u00ed se zapojili do hlasov\u00e1n\u00ed o logu RK CZ. Pro n\u00e1vrhy loga jsme vyu\u017eili prost\u0159ed\u00ed https:\/\/topdesigner.cz a v\u010detn\u011b manipula\u010dn\u00edho poplatku za administraci slu\u017eby a&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-13611","post","type-post","status-publish","format-standard","hentry","category-novinky"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.retriever-klub.cz\/en\/wp-json\/wp\/v2\/posts\/13611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retriever-klub.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retriever-klub.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retriever-klub.cz\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retriever-klub.cz\/en\/wp-json\/wp\/v2\/comments?post=13611"}],"version-history":[{"count":0,"href":"https:\/\/www.retriever-klub.cz\/en\/wp-json\/wp\/v2\/posts\/13611\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.retriever-klub.cz\/en\/wp-json\/wp\/v2\/media?parent=13611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retriever-klub.cz\/en\/wp-json\/wp\/v2\/categories?post=13611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retriever-klub.cz\/en\/wp-json\/wp\/v2\/tags?post=13611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}